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| Foto: Puur-aroma.com |
As the stands were dismantled in December on the largest Fi Europe exhibition ever to have taken place in the event’s 25-year history, companies were already actively hatching their launch plans for early2012 for the first products naturally sweetened with stevia to be introduced in Europe.
Steviol glycosides (or stevia) received final approval for use in Europe following the formal adoption of the European Commission’s Regulation in November. This opens the floodgates to ‘natural’ product launches and relaunches during 2012 as stevia extracts, already used in the US, Latin America and France among other markets, can now be formulated in a wide range of products such as yogurts, cereals, beverages, soft drinks, confectionery, chocolate and tabletop sweeteners in Europe.
